It Took a Digital Village: How a Times Series Was Built
Elisabeth Rosenthal has been writing a series of articles about the high cost of health care in the United States.
Deepika Singh got three stitches for a gash on her knee, generating a bill of $2,229 in San Francisco. Deirdre Yapalater’s colonoscopy, performed in under an hour at an outpatient surgery center on Long Island, resulted in charges of $6,385. Michael Shopennacquired an artificial hip manufactured in Indiana and flew to Belgium to have it installed, costing him $13,660, a small fraction of the $100,000 his local hospital in Seattle would have charged.
When Kim Little had a small lesion removed from her cheek, the total bill came to over $25,000. Renee Martin called her local hospital to get an estimate for her pregnancy, which was not covered by her insurance, and was told that it would be between $4,000 and $45,000. She asked: “How can you not know this, you’re a hospital?”
These patients all shared their stories with The Times through various interactive tools, providing me with a new, valuable reporting strategy.
For more than a year now I’ve been working on a continuing series, “Paying Till It Hurts.” I focused not on the very expensive drugs or end-of-life care that American medicine is known for, but instead the high price tag of common procedures or treatments, which amounts to an even more significant share of the nation’s $2.7 trillion annual health care bill. Everyone knows that American medicine is expensive, but how do routine treatments end up costing so much? What financial incentives lead to the extraordinary, ordinary bills?
For more than a year now I’ve been working on a continuing series, “Paying Till It Hurts.” I focused not on the very expensive drugs or end-of-life care that American medicine is known for, but instead the high price tag of common procedures or treatments, which amounts to an even more significant share of the nation’s $2.7 trillion annual health care bill. Everyone knows that American medicine is expensive, but how do routine treatments end up costing so much? What financial incentives lead to the extraordinary, ordinary bills?
I had trained as an internist before “converting” to journalism 20 years ago, about the time of the Clinton health care reform effort. And although I had not covered health care for The Times since 1997 (I was a correspondent in Beijing and then covered the environment), these questions gnawed at me over years. They gnawed at me most when I opened one of my own Explanation of Benefits statements and was agog at the charges.
So when debates over the Affordable Care Act refocused attention on the dysfunctional American health care system, I pestered the top editors here to allow me to write a series about how and why medicine in the United States commands bills that are the highest in the world.
After some wonky months of reading journals and interviewing health care experts across the country, I had a pretty good understanding of the market failures I wanted to highlight – and a list of procedures to focus on. But how would I identify compelling patient narratives to anchor my articles? In the old days, I might have turned to doctors and patient advocates or stood in hospital parking lots accosting random patients (yes, I’ve done that!).
And I initially tried that, with frustrating results. Patient advocates and doctors all had a bias, and the yield of standing in parking lots is low. I thought social media might be able to provide fresher, more uncensored voices. I was already somewhat familiar with the tools: For a short time I had developed and anchored a travel blog at The International Herald Tribune (now The International New York Times) called Globespotters, where we solicited readers’ tips about cities. So for my first attempt to gather some patients using social media, I wrote a short post on our Well Blog about a small study showing that it was nearly impossible for patients to find out the price of a hip replacement at a United States hospital. We included a prompt: “Have you had a hip replacement or other procedure? Tell us about your costs and bills.” In a few hours we had 513 comments, and the series was off and running.
Subsequently, The Times’s social media team helped me exploit this powerful medium more fully. In each article, on blogs and on Twitter/Facebook, we encouraged readers to share their medical experiences and bills. Each comment served as a tip.
No comments:
Post a Comment